This comprehensive course is designed to equip digital marketers, business owners, and aspiring advertisers with the skills to create, manage, and optimize Google Ads campaigns effectively. Participants will gain hands-on experience in search, display, shopping, and video ads, learning how to maximize ROI with advanced targeting, bidding strategies, and performance analytics. Whether you're a beginner or looking to refine your expertise, this course will provide actionable insights to help you drive traffic, generate leads, and increase conversions through Google Ads.

Target Audience:

• Digital marketers looking to enhance their paid advertising skills
• Business owners and entrepreneurs wanting to increase online visibility
• Marketing professionals aiming to improve their Google Ads ROI
• Freelancers and consultants offering PPC (Pay-Per-Click) services
• Aspiring advertisers looking to start a career in digital marketing

Course Outline

Module 1: Introduction to Google Ads

• Overview of Google Ads and its impact on digital marketing
• Understanding different Google Ads campaign types
• The role of PPC in an overall marketing strategy
• Navigating the Google Ads interface

Module 2: Setting Up a Google Ads Campaign

• Creating a Google Ads account
• Defining campaign objectives and key performance indicators (KPIs)
• Understanding campaign structures: Campaigns, Ad Groups, and Ads
• Budgeting and bid strategies

Module 3: Keyword Research and Targeting

• Introduction to keyword research and intent
• Using Google Keyword Planner effectively
• Match types: Broad, Phrase, Exact, and Negative Keywords
• Competitor keyword analysis

Module 4: Crafting High-Performing Ads

• Writing compelling ad copy (Headlines, Descriptions, CTAs)
• Utilizing ad extensions for better visibility
• Best practices for A/B testing ads
• Google Ads policies and compliance

Module 5: Landing Page Optimization

• The role of landing pages in ad performance
• Best practices for high-converting landing pages
• A/B testing and tracking conversions
• Mobile optimization strategies

Module 6: Google Display and Video Advertising

• Overview of Google Display Network (GDN)
• Creating effective banner ads
• Introduction to YouTube Ads and video ad formats
• Targeting options for display and video campaigns

Module 7: Shopping and Performance Max Campaigns

• Setting up Google Shopping campaigns
• Optimizing product feeds for better visibility
• Introduction to Performance Max campaigns
• Best practices for eCommerce businesses

Module 8: Advanced Bidding and Budgeting Strategies

• Manual vs. automated bidding strategies
• Smart bidding: Target CPA, ROAS, Maximize Conversions
• Budget allocation for different campaign goals
• Bid adjustments based on device, location, and audience

Module 9: Audience Targeting and Remarketing

• Understanding audience segments in Google Ads
• Remarketing strategies for higher conversion rates
• Using Customer Match and Similar Audiences
• Integrating Google Ads with CRM and first-party data

Module 10: Tracking, Analytics, and Performance Optimization

• Setting up conversion tracking with Google Tag Manager
• Interpreting Google Ads reports and dashboards
• Identifying key metrics: CTR, CPC, Quality Score, ROAS
• Continuous campaign optimization for better results

Module 11: Google Ads Automation and AI Tools

• Using AI-powered recommendations
• Implementing automated rules for efficiency
• Introduction to Google Ads scripts for automation
• Leveraging machine learning for predictive insights

Module 12: Case Studies, Live Campaign Review & Certification

• Reviewing real-world successful Google Ads campaigns
• Troubleshooting common issues in Google Ads
• Live campaign audits and feedback session
• Course completion certificate and next steps in Google Ads mastery

Course Booking

Please use the “book now” or “inquire” buttons on this page to either book your space or make further enquiries.