This course, designed for PR professionals, delves into the critical role of Public Relations (PR) in managing and enhancing online reputations in the digital era. With the growing influence of social media, online reviews, and real-time communication, organizations must proactively manage their reputations to build trust, address crises promptly, and maintain a positive public image. Participants will gain valuable strategies and tools to monitor, manage, and enhance their online presence, ensuring a strong and favorable digital reputation.

Who should attend?

This course is ideal for PR professionals, communication specialists, marketing teams, business leaders, and anyone seeking to enhance their organization's online reputation and public image. 

Course Outcomes

Delegates will gain knowledge and skills on:

• Understanding the importance of online reputation and its impact on public perception.

• How to master techniques for monitoring online presence across social media, review sites, and other platforms.

• Developing effective strategies to handle negative feedback and manage reputation crises.

• Learning to create compelling content that improves and reinforces your online image.

• Establishing and utilizing key performance indicators (KPIs) to measure the success of reputation management efforts.

• Practical insights from real-world case studies on successful online reputation management.

Course Booking

Please use the “book now” or “inquire” buttons on this page to either book your space or make further enquiries.