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Marketing And Promotion Management Seminar

By: Skills for Africa Training Institute

Kenya

03 - 07 Feb, 2025  5 days

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USD 1,500

Venue: Nairobi

Other Dates

Venue Date Fee  
Nairobi, Kenya 17 - 21 Feb, 2025 USD1500
Nairobi, Kenya 03 - 07 Mar, 2025 USD1500
Kigali, Rwanda 10 - 14 Mar, 2025 USD3000
Nairobi, Kenya 17 - 21 Mar, 2025 USD1500
Nairobi, Kenya 07 - 11 Apr, 2025 USD1500
Mombasa, Kenya 14 - 18 Apr, 2025 USD1750
Nairobi, Kenya 21 - 25 Apr, 2025 USD1500
Nairobi, Kenya 05 - 09 May, 2025 USD1500
Dubai, United Arab Emirates 12 - 16 May, 2025 USD4500
Nairobi, Kenya 19 - 23 May, 2025 USD1500

To bring together competitive activities and customer insights into coherent plans and programs that are strategically important, financially viable, and tactically achievable, organizations face many questions like the ones above. Companies need to focus more purposefully on understanding market needs and synchronizing their strategies so that development of products and services spotlight the right markets and stimulates the most effective Marketing communications and Promotional activities.

Marketing and Promotion is the function that can be the point turning point in many organizations. However, the role can be sometimes divided among different players. These players my include people in market research, competitive intelligence, Marketing strategy, and Marketing Communications. If they are not on the same page, then there can be role confusion, poor message creation, inaccurate market targets, and inappropriately equipped promotional activities. If the future of the company is more competition and market segments are going to continue to increase, then clarifying and strengthening the role of Marketing and Promotions is vital.

Course Objectives

By the end of the course the participant should be able to:

  • Understand customers’ needs.
  • Translate the market needs into useful product and services.
  • Deliver the right messages to the right customer.
  • Understand promotional techniques, media types, and programs required for communicating the intended messages concisely and consistently.
  • Understand the most efficient methods to communicate market requirements to product management.

    Duration: 3 Days

Who Should Attend

  • Marketing Managers, Promotions Managers, Marketing Officers, sales personnel
  • Managers and officers from other departments who want to know about the function of Marketing and Promotion, and
  • Staff from communications or research agencies keen to add value to their clients’ Marketing and Promotions initiatives

Course Content

An Overview of Marketing Management

  • Marketing, Promotions and the Management Process
  • Marketing functions and their characteristics
  • The role of Marketing and Promotion in society – facilitating exchange in society
  • The Strategic Role of Marketing
  • Corporate, business and marketing strategies – different issues at different organizational levels
  • Implications of Marketing and Promotion activities in business strategies
  • Analyzing the Marketing Environment
  • Characteristics of the marketing environment
  • Critical components of the marketing and Promotions environment
  • Consumer Markets and Buying Behavior
  • Psychological, personal and social influences on consumer decision-making processes
  • Organizational Markets and Buying Behavior
  • Comparing organizational and consumer markets
  • Organizational buying behavior and decision–making processes
  • The importance and scope of organizational markets

Market Segmentation

  • Segmentation, Targeting, and Positioning
  • Managing segmentation process
  • Targeting and Positioning strategies
  • Industry and Competitor Analysis
  • Identification of industry groups and potential competitors
  • Promotion mixes decisions
  • Promotion programs and Advertising
  • Sales force management
  • Implementing Strategies 
  • Promotions and Marketing strategies implementation
  • Strategy, structure and process

Course Booking

Please use the “book now” or “inquire” buttons on this page to either book your space or make further enquiries.

Nairobi Feb 03 - 07 Feb, 2025
Nairobi, Kenya 17 - 21 Feb, 2025
Nairobi, Kenya 03 - 07 Mar, 2025
Kigali, Rwanda 10 - 14 Mar, 2025
Nairobi, Kenya 17 - 21 Mar, 2025
Nairobi, Kenya 07 - 11 Apr, 2025
Mombasa, Kenya 14 - 18 Apr, 2025
Nairobi, Kenya 21 - 25 Apr, 2025
Nairobi, Kenya 05 - 09 May, 2025
Dubai, United Arab Emirates 12 - 16 May, 2025
Nairobi, Kenya 19 - 23 May, 2025

Registration: 08:00:am - 16:00:pm

USD 1,500.00
(Convert Currency)

Nixon Kahuria +254 702 249449

Skills for Africa

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