As businesses continue to shift toward digital platforms, effective public relations and customer care have become essential for cultivating strong, loyal customer relationships. This training course equips participants with the tools and strategies needed to enhance customer experience, boost brand visibility, and foster lasting loyalty in the online space.

By the end of the course, participants will be empowered to drive customer satisfaction and strengthen their brand's online presence, ensuring long-term business success through managing digital PR campaigns, leveraging social media, handling customer interactions, and creating meaningful engagement.

What you will learn?

By the end of this course, participants should be able to?

• Develop and Execute Digital PR Strategies
• Enhance Customer Experience
• Leverage social media to engage
• Manage Online Reputation
• Build Brand Loyalty
• Measure Success and make data-driven improvements.

Who should attend

The target participants for this course include, PR professionals, customer service representatives, marketing specialists, social media managers, business owners and entrepreneurs, and anyone transitioning into PR or customer experience roles who needs foundational knowledge of digital strategies.

Course Duration

Classroom-based   5 Days

Online                     7 Days

Course Outline

Introduction to digital PR and Customer Experience

• The Evolution of PR and Customer Care
• Understanding digital PR
• The customer experience landscape
• Digital Communication Channels
• Assessing Digital Presence
• Analyzing existing digital footprints

Social Media Management and Strategy

• Choosing the right platform
• Developing a Social Media Strategy
• Content Creation and Curation
• Social Media Tools and Analytics
• Building an engaged online community

Enhancing customer experience

• The Importance of Customer Care
• Understanding customer behavior online
• Building customer loyalty and trust
• The impact of customer care on brand reputation
• Digital Customer Service Channels
• Best practices for customer engagement
• Interactive Workshop: Role-playing Customer Service Scenarios

Crisis Management and Public Relations

• Understanding Crisis Management
• Developing a Crisis Management Plan
• Communicating During a Crisis

Managing Online Reputation

• Monitoring Brand Sentiment
• Building Trust and Credibility
• Strategies for fostering transparency and authenticity

Measuring Success in Digital PR and Customer Care

• Key Performance Indicators (KPIs)
• Identifying relevant KPIs for PR and customer experience
• Data Analysis and Insights
• Using analytics tools to assess performance
• Making data-driven decisions for future strategies
• Analyzing Successful Digital PR Campaigns
• Learning from real-world examples and their outcomes

Key Notes

• This course will be delivered by our seasoned trainers, who have extensive experience as expert professionals in the field of PR and Customer experience.
• Upon completion of the course, participants will be issued with a certificate
• Training manuals and additional reference materials are provided to the participants
• This course can be tailor-made to meet organization-wide needs.