Managing Marketing Communication

The primary goal of marketing communication is to reach a defined audience to affect its behavior by informing, persuading, and reminding. Marketing communication acquires new customers for brands by building awareness and encouraging trial. This training provides participants with an understanding of the concepts of marketing communications and branding activities at a practical level. The focus is primarily on enhancing the skills and knowledge needed to co-ordinate communication activities and manage campaigns

By the end of this training Participants will be able to:

• Construct credible marketing communications plans
• Build your plan on clear principles and evidence
• Convince colleagues to adopt your plan
• Integrate your communications and marketing strategy
• Communicate your brand consistently
• Use your communications budget effectively
• plan and deliver advertising, sales promotion, public relations and direct marketing campaigns that achieve their objectives
• Manage marketing communication and brand support activities using both offline and on-line media
•  Evaluate the effectiveness of communication tools using appropriate criteria such as cost and credibility