Managing and Leading Strategic Communication

Professionals have a strategic role in leading communications with stakeholders both inside and outside their organisation. It is they who ensure stakeholders understand their vision of the future and who motivate and coordinate the behaviours that lead to transformation.

Gaining understanding and commitment to the effort required to take an organisation or team in a new direction is never easy. Even experienced leaders in well-known companies make mistakes, under-communicating, sending inconsistent messages, or failing to explain clearly. This EuroMaTech Managing & Leading Strategic Communication training course explores solutions to the communications challenges leaders currently face.

Participants will develop the following competencies:

• Clarity in explaining vision and change simply so their messages are understood, believed and acted upon
• Story telling using the power of metaphors and analogies to explain complicated ideas quickly and with impact so audiences remember them
• Crafting communication strategies that underpin and strengthen business objectives
• Engaging and empowering employees so there is a shared sense of purpose and teams commit to the vision and high performance