Mastering and Managing Professional Communications

This highly interactive and engaging EuroMaTech training course will help you to develop a toolkit of skills and understandings to drive effective communications practice in your organisation. PR and Communications are at the heart of business performance. Modern methods, tools and channels have greatly increased the speed in which communications can be experienced, from local to global. The Mastering and Managing Professional Communications training course will help delegates to be more adaptable to changing needs of your stakeholders and business partners. It establishes the importance of strategy in developing communications plans and the personal leadership skills to  implement and manage public relations activities. You will look at practical ways in which a communications strategy can be created, as an integral part of corporate strategy. It will help you take control and responsibility for shaping and delivering campaigns, keep you on top of your workload, manage and motivate people and plan and develop your project management skills to deliver effective, timely and cost effective communication programmes.

This EuroMaTech training course will explain the principles of emotional intelligence, effective negotiating, analytical thinking and influencing, demonstrate how they work in practice and enable you to handle the dynamics of media and reputation management. You will build your confidence in communication and learn:

• The tools and techniques for managing internal communications, morale and mood
• How to manage the media including social media
• How to think strategically, plan and manage time, staff and budgets effectively
• How to shape external perceptions of your organisation and drive its reputation
• Negotiating, brief-taking, influencing and presentation skills

Training Objectives

The Professional Communications course will enable participants to:

• Set Corporate Affairs in strategic anticipatory and effective context to assess options
• Understand the PR planning cycle and how to set an annual plan and clear objectives
• Develop an understanding of stakeholder programmes for regular, clear communication
• Examine the development of Corporate Affairs tools and how to influence at all levels
• Understand the development of strategy / plans / tactics and leadership of these key areas
• Understand evaluation and the interpretation and use of research
• Develop and manage a communications team effectively
• Organise tasks in order of importance and urgency and set project schedules