Imagine the world without the stirring speeches of Martin Luther King Jr., the electrifying orations of Barrack Obama, or the inspiring addresses of Nelson Mandela. Speeches have the power to move nations, unite communities, and change lives. Yet, behind every memorable speech lies the skilful craftsmanship of a speechwriter. That is why speech writing courses are indispensable for speechwriters across the globe.

In a world where communication is paramount, mastering the art of speechwriting is not just a skill, it’s a necessity. Whether you are crafting speeches for political leaders, business executives, or social advocates, the ability to effectively convey messages with clarity, conviction, and impact is essential.

This special training course has been designed to empower speechwriters to adapt to the evolving landscape of communication.  In an age of digital media and social platforms, the ability to craft speeches that resonate across diverse audiences and mediums is paramount. By honing their craft through specialized training, speechwriters can navigate the complexities of modern communication with confidence and contribute to the collective power of words to inspire, inform, and influence positive change in the world.

Program Objectives

• Plan a speech using methodical techniques to lay sound foundations.
• Tailor a speech to the speaker’s style that win and create attention.
• Research, write, support, and structure information and audience effectively.
• Outline content for a speech for optimal narrative flow and development of concepts.
• Using the language of leadership to connect with audience.
• Building credibility, emotion and logic into your speeches and presentations
• Deliver a speech using vocal, nonverbal, and visual techniques.
• Analysis of what great speakers do and what they don’t.

Modules

Module 1: Fundamentals of Writing a Speech

• What is a speech?
• When do we make speeches?
• What are the different types of Speeches?

Module 2: Basic Elements of a Speech

• The purpose
• Timeframe
• Topic appropriateness
• Knowledge of the speaker on the speech topic
• Creativeness in a speech

Module 3: Planning and Preparing a Speech

• Tailoring speeches for specific audiences and occasions
• Defining the aim of the speech
• Researching the audience
• Cultural diversity
• Workshop: plan a speech outline for a senior manager at your organization

Module 4: Target Audience in a Speech Writing

• Different types of audience
• The tone of a speech
• The posture of the speaker

Module 5: Objective of a Speech

• Public relations
• Improve business relationships.
• Improve teamwork.
• Increase sales.

Module 6: Component of a Good Speech

• Memorable
• Appropriate structure

Module 7: Writing an Outstanding Speech

• Ways of personalizing in a speech
• Using transitions
• Repeating keywords
• Use of theatrics

Module 8: Long and Short Speech

• Agenda of the speech
• Target audience
• Content
• Time factors

Module 9: Organizing and Structuring a Speech

• Putting up the first draft
• Messaging in speechwriting for strategic communications
• Maintaining attention and interest through variety
• Using transition, signposting and framework devices to orient listeners.
• Principles of spoken language
• Workshop: deconstruct a classic speech and extract best practice

Module 10: Useful Devices in Speech Writing

• Audio-visual aids
• Psychological appeals
• Speech conclusions
• Action planning

Case Studies and Practical Exercises

• Analysing successful speeches from history and contemporary contexts
• Engaging in hands-on exercises to apply speechwriting principles.

Certification

• Upon successful completion of the training, participants will be awarded Cynet East Africa Consultancy certificate of course completion.

N/B

• Training will be facilitated by Cynet East Africa Consultancy seasoned trainers.