The landscape of corporate communication has evolved and continues to evolve fast. Companies can now influence consumers with the use of IT. In turn, consumers can influence their fellow consumers at the touch of a button. This web of fast communication creates new opportunities and threats to organizational reputation that need to be approached tactfully. As people become more educated, HR professionals need to explore various ways of communicating with their target audiences. 

This course fulfills this purpose by offering various modules intended to improving the way the organization communicates, both in the internal and external environments. It is most beneficial to middle managers, senior managers, executives, HR, CSR, PR, and marketing professionals who recognize the importance of corporate communications in customer, employee, and community engagement.

Duration

5 days

Training Objectives

i. To understand the scope of corporate communication 

ii. To identify various internal communication tools, as well as their benefits and limitations

iii. To understand the role of internal communication along with how it fits into the broader communication mix

iv. To enable participants to select and maximize the efficiency of techniques for individual situations.

Course content

Module I: Business Case for Corporate Communications

a. Role of Corporate communications

b. Types of Corporate Communications

Module II: Development of The Foundations of An Efficient Corporate Communications Function

a. Functions of corporate communications

b. Effective corporate communication

Module III: Development of Corporate Communications Strategies

a. Internal and external communication

b. Features and elements of a communication strategy

c. Importance of developing a communication strategy

d. The team developing the communication strategy

Module IV: Transformation of Strategy into Action – Building Corporate Communications Plans

a. Steps to improving strategic communication

b. Framework of corporate communication

Module V: Management complex and difficult Messages

a. Steps to delivering a difficult and complex message

b. Communication Principles

Module VI: Your responsibility As the Trusted Advisor to The Business

a. Benefits of Trusted Advisors

b. Characteristics of Trusted Advisors

Methodology

The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web-based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.