Communicating for advocacy is an important aspect of an organization’s work. Unfortunately, the concept has remained ‘abstract and complicated’ in the minds of many people working within the development sector. Many have expressed the need to have a clearer understanding of what advocacy is and how it might support the work of NGOs and CBOs. This training is delivered to support participants’ understanding of advocacy, with a focus on the importance of communication, as well as providing practical assistance on how to actually undertake advocacy work. The training is about communicating for advocacy. Participants receive skills to influence people and institutions in power to create an environment which protects the rights, health and welfare of everyone, particularly the poor and most vulnerable.