For rural development and poverty alleviation, marketing of agricultural produce by smallholder farmers is key. Markets provide the means through which the rural poor participate in economic activities as producers, as employees and as consumers of goods and services.

Smallholder farmers’ production is not linked to the market. Linking smallholder farmers to existing and new income-generating agro-processing enterprises is necessary for rural development and poverty alleviation. This training programme aims at building the agro-enterprise capacity of rural development practitioners to enable them to facilitate the market integration of the most vulnerable beneficiaries. The participants will be guided through participatory processes for identifying market opportunities and developing viable agro-enterprises that are sustainable and which are geared towards improving the incomes of rural farmers, processors, and traders.

Duration:       5 Days

Target Audience

This course is intended for various actors in the Agriculture Extension (Agricultural extension officers, senior agricultural officials, and policy makers) working with communities, in governments, funding agencies, Research organizations and non-government organizations among others for Agriculture support activities and other Development programmes.

Objectives

Upon completion of the course, participants will:

• Help farmers engage with markets.
• Apply skills in participatory methods for farmers in Market analysis and decision making.
• Guide in market identification and selection of attractive enterprise options, based on information gathered from the market and market chain.
• Build agro-enterprise skills within the community so that groups can continue to effectively engage with the marketplace in the future.
• Able to identify what the spirit of entrepreneurship is, who has it, how to identify it and how to harness this spirit to promote sound business development.
• Understand the tools for business planning.
• Able to identify tools for working with a community.

Topics

• Basic concepts in agro-entrepreneurship
• Overview of the participatory agro-enterprise development approach
• Developing an enterprise or intervention action plan
• Project site selection and evaluation
• The basics of marketing
• Market chain analysis
• Market opportunity identification
• Market research
• Collective marketing
• Product screening and market opportunity identification
• Tools for working with a community.
• Management and partner selection
• Institutional preparation and planning
• Evaluating progress and scaling up
• Action planning for knowledge & skills application
• Application of data analysis in marketing
• Introduction GIS and RS for marketing
• ICT role in agro-based marketing

Methodology

This course will utilize a variety of proven adult learning techniques to ensure maximum understanding, comprehension and retention of the information presented.

Certification

• Upon successful completion of this training, participants will be issued with a Macskills Training and Development Institute Certificate

Training Venue

• Training will be held at Macskills Training Centre. We also tailor make the training upon request at different locations across the world.

Airport Pick Up and Accommodation

• Airport pick up and accommodation is arranged upon request.

Terms Of Payment

• Payment should be made to Macskills Development Institute bank account before the start of the training and receipts sent to us via email.