Stakeholder Management and Engagement

Stakeholders influence the outcome and decisions on projects making them crucial for the success of the initiatives, projects, processes, and businesses in any organisation. It, thus, becomes mandatory for business managers to fully understand the challenges and the potential concerns which the stakeholders and the sponsors might encounter during the life cycle of the project. Yet many are unfamiliar with effective techniques to manage this fraternity.

Program Objectives

• Examine your stakeholders for influence, impact, and attitude.
• Understand the right negotiation technique in different situations.
• Formulating a communication and management plan for stakeholders
• How to remove the barriers of communication?
• Design and develop a strategy for the engagement of stakeholder.
• Leading change and build an ongoing relationship with people to ensure success.
• Practical techniques of people engagement
• Understand how to manage stakeholders effectively.

MODULES

Module 1: Stakeholders - An Overview

• Who are Stakeholders? Their importance
• Stakeholder Groups
• Why Stakeholder Analysis?
• Assessment of the project sponsor
• Identifying primary and secondary stakeholders
• Understanding their areas of concern
• Documentation of their needs
• Considering the characteristics of each of the stakeholders and their groups

Module 2: Stakeholder Management

• Lifecycle of Stakeholder Management
• Techniques of Stakeholder Management
• Power vs. Interest grid
• Influence – Impact Grid
• Power-Influence Grid
• Importance – Influence Grid
• Salience Model
• Stakeholder Analysis Techniques and Prioritization
• Stakeholder Management Plan

Module 3: Communication

• Understand how to develop a Communication Plan for stakeholders.
• Listing the barriers to communication
• Determine the practices for effective communication for each of the groups of stakeholders.
• Understanding their characteristics first
• Identifying what kind of reports need to be shared with each of the stakeholders.
• Best communication techniques for each stakeholder

Module 4: Working with Stakeholder Groups

• Groups vs Teams
• Types of Teams
• Team Roles at Work
• Based on Adair’s Three Circle Model
• The Learning Cycle and Style

Module 5: Planning the Engagement

• Determining the approach to manage the stakeholders.
• Understand how to build internal capacity.
• Building Trust and credibility

Module 6: Engagement Implementation

• Identifying and choosing the best method for engaging the stakeholders
• Design logistics
• Metrics to measure the success of engagement.

Module 7: Evaluation and Action Plan

• Review the engagement.
• Sharing feedback with the stakeholders
• Creating an action plan for feedback and further discussion

Certification

Upon successful completion of the training, participants will be awarded Cynet East Africa certificate.