Corporate Social Responsibility

The key is to take an upstream approach to CSR and integrate it into every aspect of your business from hiring practices and product development, to how you interact with customers and employees. Corporate social responsibility is a “key driver” of brand value and attractiveness. Corporate social responsibility is not just a philanthropic effort, but also a way to retain talent and attract customers, who are increasingly concerned with the external environment of their companies. This training program explores how companies can operate in an ethical manner to create value and establish trust with both employees and stakeholders while fostering healthy business practices.

Program Objectives

• Understand ways to enhance the company’s image in the industry.
• Highlight the importance of CSR in the present globalized scenario.
• Understand ways of enhancing the sustainability of business operations
• To understand the role of the human element in the promotion and development of CSR initiatives

MODULES

Module 1: Basics of Corporate Social Responsibility

• Corporation as a part of society
• Profit making as the primary motive.
• Effect of the organization on society
• Sustainability in operations
• Carrying accountability
• Maintaining transparency
• Business case for and against the CSR
• The Social Contract

Module 2: Sustainability

• Strategies for sustainable development
• Our common future
• Components of sustainability: societal influence, environmental impact, etc.
• Model of Corporate Sustainability
• Distributable Sustainability
• GRI standard

Module 3: Models of Corporate Social Responsibility

• Friedman Model
• Ackerman Model
• Environmental Integrity and Community Model
• Corporate Citizenship Model
• New Model of CSR

Module 4: Strategies for CSR

• Degree of Social Responsibility
• Rejection strategy
• Adversary strategy
• Resistance strategy
• Compliance strategy
• Accommodation strategy
• Proaction strategy
• CSR Continuum

Module 5: Corporate Ethics and Ethical Philosophies

• Deontological ethics
• Utilitarianism
• Ethical Relativism
• Ethical Objectivism
• Components of corporate behavior
• The pyramid of corporate behavior
• Role of Corporate Culture
• Whistle blowing

Certification

Upon successful completion of the training, participants will be awarded Cynet East Africa Consultancy certificate.

N/B

Training will be facilitated by Cynet East Africa Consultancy seasoned trainers.