In today’s business and diplomatic world, protocol has become a sophisticated and strategic asset. The protocol guides how we behave socially, conduct business, and interact in specific situations. This positively impacts how people live and work together, with less friction caused at a time by barriers in the social-cultural environment in which we operate. Traditionally protocol tended to have a narrow definition and therefore was classified as of operational rather than strategic significance. Protocol is more than escorting visitors and others of precedence. In the government and corporate world, it enables people of diverse backgrounds and social orientations to carry business in a friendly atmosphere and manage today’s complex and cosmopolitan world with ease and finesse. A well-executed event creates a lasting and positive impression on your audience and motivates them to relate with your organization in their future business.

This training on protocol and event management course will provide the participants with the required skills and confidence to effectively manage corporate events with a blend of appropriate protocol procedures to enhance their organization’s corporate image.

Duration        10 Days

Course Objectives

• Increase and strengthen protocol and etiquette skills in handling dignitaries and VIPs
• Equip participants with skills to navigate today’s culturally diverse business environment.
• Develop participant skills in orchestrating VIPs visits, meetings, ceremonies and special events.
• Identify the various tasks in management of events and the human and physical resources required to stage successful events
• Equip participants with skills to organize events without the help of event coordinators thus saving the organization some money
• Review and determine the different marketing strategies appropriate for the event being managed.
• Promote acceptable manners and respect for others

Course Outline

Principles of Business Etiquette and Protocol

• Definitions and concepts
• Guiding principles
• Importance of etiquette in business
• Importance of protocol in business
• The importance of manners
• Creating the right corporate image
• Six basic principles

Protocol in Practice

• How to address various office bearers in speech
• Reception of VIPs
• Proper order of precedence
• How to introduce people
• Dressing for the occasion

Communication Etiquette

• Phone etiquette
• Meeting etiquette
• Email etiquette
• Titles and forms of address
• Exchanging gifts

Cultural Etiquette

• Meeting and Greeting
• Names and Titles
• Body Language
• Corporate Culture
• Dining and Entertainment
• Dressing
• Presentation and Receive of Gifts

Sitting Arrangements

• Sitting Plan
• The Main Table
• Placing the Host and the Guest of Honour
• Table Plans for Different Occasions
• Social luncheon or dinner
• Place Cards

Variations in Protocol and Etiquette

• Administrative protocol
• Flags, anthems, and logos
• Handling awkward situations

Event Planning

• Event Scheduling
• Event Running Order
• Budget – staff, time, materials money
• Choosing the Best Venue for your purpose
• Accommodation
• Layout for Different Events

Stage Management, Dining and Entertainment, Health and Safety

• “Stage Management” of the Event
• Ensuring the Event is On-Message and On-Brand
• Welcome Desk – Set Up and Management
• Sets, Staging and Corporate Identity
• Catering, Entertainment and Music at your Event
• Staying Safe – Risk Assessment and Events

Planning and Hosting VIP Occasions

• Preparation for official visits
• Protocol at events and summits
• Key qualities of the ideal host
• Seating strategies
• Risk and contingency planning
• Mistakes to avoid

Human Resources Planning for the Event

• Staffing
• Recruiting volunteers
• OH and S
• First aid
• OH and S walk-through
• Team briefing (prior to event)

Post-Event Management

• Evaluation
• Debriefing
• Showing appreciation

Certification

• Upon successful completion of this training, participants will be issued with Macskills Training and Development Institute Certificate

Training Venue

• Training will be held at Macskills Training Centre. We also tailor make the training upon request at different locations across the world.

Airport Pick Up and Accommodation

• Airport pick up and accommodation is arranged upon request.

Terms Of Payment

• Payment should be made to Macskills Development Institute bank account before the start of the training and receipts sent via email.