Advanced Digital Marketing Strategies

Digital marketing includes any marketing efforts that utilize either electronic devices or the internet; while social media marketing is a subset of Digital Marketing that interacts with consumers to market products and services over social media platforms. If used wisely and deployed tactfully, Digital Marketing and Social Media Marketing can be one of the most potent assets in an organization’s arsenal, but the reverse also is true where they can have been destructive consequences if not utilized appropriately. Due to the constant evolution of existing digital platforms and the introduction of new platforms year on year, there is a big push for professionals to constantly upgrade themselves and not let their skills become obsolete. This training course will empower  participants to upgrade your current skillsets, employ the tools currently in use to optimum levels, and introduce the latest market methodologies, industry trends and applications.

PROGRAM OBJECTIVES