Why Attend

Many universities are facing a tough season due to reduced funding. Universities are also not treated the same as other non-profit organizations by the public and government. These and many other funding challenges have made it difficult for universities to focus on what they do best – research and teaching.

This is why many universities rely on their alumni to be their major source of funding.

This course will help delegates discover some alumni fundraising strategies to help you drive donations for your university.  

You will learn how to maximize alumni giving:

•           Why is alumni fundraising important?

•           6 Strategies to Encourage Alumni Giving

•           Alumni Fundraising Letter Template

Popular Alumni Fundraising Ideas

Fundraising Ideas to Raise Money for a Good Cause

•           Fundraising with events

•           Fundraising ideas that leverage contests

•           Raise funds with sales – University fundraising ideas

•           Fundraising ideas that work round the year

•           Important tips for seamless fundraising

Fundraising with events

Looking internationally for donors

Practical tips for successful meetings and donor engagement:

In this session, we will explore the ‘brilliant basics’ to help you get out the door and enjoy successful and enduring donor relationships. We will cover:

• Managing your portfolio
• The importance of insight to support successful portfolio management
• Asking for meetings and preparation
• Building rapport
• Framing the ask
• Following up
• How to Survive and Thrive in a Career in Development and Alumni Relations
• How do you think about Alumni Communications?