Digital technology has revolutionized the way in which people communicate and share information – at local, national, and international levels. Organizations, including government, need to understand these changes so that they can operate effectively in a dynamic media environment.
social media is a term used to refer to online technologies and practices that are used to share opinions and information, promote discussion, and build relationships. Social media services and tools involve a combination of technology, telecommunications, and some kind of social interaction. They can use a variety of different formats, for example text, pictures, video, and audio.

Course Objectives

At the end of this course the participants will be able to:

• Increase organizations access to audiences and improve the accessibility of organization communication.
• Enable organizations to be more active in its relationships with clients, partners, and stakeholders.
• Offer greater scope to adjust or refocus communications quickly, where necessary.
• Improve the long-term cost effectiveness of communication.
• Benefit from the credibility of non-government channels.
• Increase the speed of public feedback and input.
• Reach specific audiences on specific issues; and
• Reduce organization dependence on traditional media channels and counter inaccurate press coverage.

Duration                    5 Days

Who Should Attend

Press Officers, Communication Officers, Public Relations Officers, and others who are responsible for publicity and media relations.

Course Content

• Discussing the digital/social media options and strategies
• Introduction to Face-book pages: best practices for organizations
• Introduction to Twitter Profiles - Twitter Best Practices for organizations
• Sharing photos and Videos online – options on mobile and social media
• Blogging – how to participate in forums and blogs and how to form partnerships with social media organizations.
• Mobile Web/and marketing
• Networking: Options for knowledge and information Sharing
• Effective use of digital media for campaigns

General Notes

• This course is delivered by our seasoned trainers who have vast experience as expert professionals in the respective fields of practice. The course is taught through a mix of practical activities, theory, group works and case studies.
• Training manuals and additional reference materials are provided to the participants.
• Upon successful completion of this course, participants will be issued with a certificate.