The "Social Media Marketing" course provides a comprehensive exploration of key social media platforms, focusing on effective marketing strategies for Facebook, Google Ads, Instagram, and LinkedIn. Over two days, participants will gain insights into leveraging these platforms to create impactful marketing campaigns, engage target audiences, and achieve marketing objectives. The course combines theoretical knowledge with practical skills, enabling participants to navigate and utilize each platform effectively for marketing success.

Statistics:

According to Hootsuite, there are 3.96 billion active social media users globally, highlighting the vast potential audience.

A survey by Smart Insights revealed that 63% of marketers consider social media marketing to be a highly effective strategy for their business.

Course Objectives:

Upon completion of the course, participants will be able to:

• Understand the features and functionalities of Facebook, Google Ads, Instagram, and LinkedIn.
• Develop targeted and engaging social media marketing campaigns.
• Optimize ad performance through effective targeting and budget management.
• Analyze and measure the success of social media marketing efforts.

Benefits of Attending:

For Participants:

• Acquire in-depth knowledge of key social media platforms for marketing purposes.
• Enhance practical skills in creating and managing effective social media campaigns.
• Boost career prospects by staying updated on the latest trends in social media marketing.

For Organizations:

• Improve the organization's online presence and brand visibility.
• Increase customer engagement and drive traffic to digital assets.
• Optimize marketing budgets through targeted and efficient social media advertising.

Course Outlines:

Day 1: Module 1 - Facebook Marketing Fundamentals

• Introduction to Facebook Marketing: Understanding the role of Facebook in social media marketing.
• Creating a Business Page: Establishing a professional and engaging Facebook presence.
• Content Strategy for Facebook: Developing compelling content to engage and attract followers.
• Facebook Ads: Targeting and Budgeting: Utilizing Facebook's advertising platform for effective targeting and budget management.

Day 1: Module 2 - Google Ads Mastery

• Introduction to Google Ads: Understanding the different ad formats and placements.
• Keyword Research and Optimization: Conducting keyword research and optimizing ads for better visibility.
• Creating Compelling Ad Copies: Crafting persuasive ad copies to capture audience attention.
• Budget Management and Analytics: Efficiently managing ad budgets and analyzing campaign performance using Google Ads analytics.

Day 2: Module 3 - Instagram Marketing Strategies

• Optimizing Instagram Business Profiles: Creating a visually appealing and professional business profile.
• Content Creation for Instagram: Leveraging visual content to tell a compelling brand story.
• Instagram Advertising Techniques: Exploring different ad formats and strategies for Instagram.
• Engagement and Community Building: Building a community of engaged followers through effective interaction.

Day 2: Module 4 - LinkedIn for B2B Marketing

• LinkedIn Profile Optimization: Creating and optimizing a professional LinkedIn profile.
• Content Marketing on LinkedIn: Sharing valuable content to establish thought leadership.
• LinkedIn Advertising: Utilizing LinkedIn Ads for targeted B2B marketing.
• Networking and Lead Generation: Leveraging LinkedIn for networking, lead generation, and business development.