A marketing strategy lives and dies in communication with the customer. A methodology to it is the culmination of all of the marketing research and analysis you have done. At the end of this course participants should be able to: (1) Identify communications objectives. (2) Use a process based approach for planning and designing creative marketing communications. (3) Select the right integrated marketing communications methods and media. (4) Determine the success of marketing communications campaigns.

For Whom

Marketing Communications Officers and staff of nonprofit, non-governmental organizations (NGOs), higher educational institutions (HEIs), etc. desiring to explore a process-based approach to designing creative communications using a variety of methods and media.