In today's digital age, social media has become a critical component of any successful business strategy. This course is designed to provide participants with an understanding of how to leverage social media to grow their business. Participants will gain practical skills in social media marketing, advertising, analytics, and engagement to help them build an online presence, attract new customers and retain existing ones.

Course Objectives:

• Understand the role of social media in business growth
• Develop an effective social media marketing strategy
• Create engaging content for social media platforms
• Understand the basics of social media advertising
• Measure and analyze social media metrics to optimize engagement and growth