Digital Public Relations for Millennials is a new and vital part of audience engagement. To make a company or corporation known, accepted and understood by millennials is now an essential brand differentiator. If your teams are not harnessing the tremendous impact of connecting with millennials then your future is uncertain. This course will enable a simple and effective plan to build a relationship that brings safe results and brand awareness. Millennials need to know that your corporation exists and what it stands for. Millennials can become a major trend setting stakeholder in your quest for engagement with future customers and supporters.

Who Should Attend?

Anyone and everyone in a corporate team who handles Digital Public Relations must be on this course. All teams who interact on digital channels and who seek to engage with millennials must be knowledgeable and competent, fully aware of the business benefits, risks and advantages. The course is flexible in length depending on the delegate profile. It can be adapted for foundational, intermediate or senior professionals. If a specific sector focus is required, the trainer will adjust the content and case studies to suit the sector. This course is able to be adjusted for 1 to 1 sessions or taught on site to PR departments during their working day.

Course Outcomes

Delegates will gain knowledge and skills to:

• Explore theories that guide digital trends
• Examine theories that guide an understanding of emerging trends
• Engage with the options available in digital media platforms
• Discuss how to satisfy cravings for digital content › Discover consumption issues and the impact of influence
• Develop ways to prove business Return on Investment and measure results

Key Course Highlights

• Learn the use of key principles that guide interaction and ethics
• Discover simple and effective measurement and evaluation techniques
• Discuss how to put the plan together for team management and simplicity
• Examine the importance of tracking and analytics to save time
• Engage with Case Studies that showcase award winning strategies
• Prepare a workable plan the fits the corporate framework and brings brilliant results