Market-Driving Strategies

At the end of this training seminar, participants will learn to:

• Develop a marketing strategy for your company to meet agreed marketing objectives
• Plan, budget and implement effective marketing initiatives
• Build trust, communicate effectively, and collaborate with other stakeholders
• Develop effective marketing communication programmes
• Conduct periodic analysis of marketing efforts, effectiveness, and ROI
• Analyse market trends and recommend changes to marketing and business development strategies

Course Content

Communication Strategies to Improve Marketing Effectiveness

• Time-proven Marketing Principles and Persuasion Techniques
• Written Communication Best Practices
• Direct Marketing: Telephone and Email Marketing 
• Public Speaking and Presentation Skills Development
• Interpreting Nonverbal Communication

Competitive Marketing Planning Best Practices  

• Tactical vs. Strategic Marketing Plans
• Customer Segmentation Analysis
• Brand Positioning and Strategic Marketing Planning
• Business Promotion and Event Planning
• Developing Marketing Key Performance Indicators
• Aligning your Marketing Mix Elements with Organisational Goals

Driving the Total Customer Marketing Experience

• Identifying Internal and External Customer Expectations
• Customer Lifetime Value
• Designing a customer-centric Digital Marketing Strategy
• Customer Feedback: Marketing to the voice of the Customer
• Customer Service Recovery Best Practices

Digital and Social Media Marketing Planning

• Harnessing the Power of your Social Media Marketing Plan
• Implementing Online Marketing Best Practices
• Initiating a Social Media Engagement Plan

Creating an Effective Business Marketing Plan 

• Utilizing SWOT to prepare a company’s “situation analysis”
• Customer Profiling: Identifying your Target Audience
• Setting SMART Marketing Objectives
• Developing Marketing Communications and Tactics
• Establishing a Marketing Budget Plan
• Implementing the Marketing Plan throughout the Organisation

For Whom:

Marketing and Sales Personnel

Training Methodology

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.