Effective Research Approaches for Marketing Professionals

This training is designed for people with prior knowledge of Qualitative and quantitative data analysis.

Training Objectives

By the end of the training, attendees will know how to:

• Access data, data alternative media sources
• Learn go-to-market strategies of competitors, then beat them at their own game.
• Analyze any market in minutes
• See hidden opportunities. Unwrap market trends that drive success. Know your markets better than others.
• Identify and use data to outsmart the competition
• Discover new opportunities by exploring the market. Get a larger market share by uncovering audience gaps.
• Explore any market (be it industry, organic, or custom competitors)
• Conduct and report any market overview
• Understand market potential. Spot trends. Benchmark your brand against the market and competitors.
• Identify Strategic power in any market
• Uncover competitors' traffic generation strategies to boost your own marketing power.
• Use Data and Insights for lead generation, Attract new customer segment and for market segmentation
• Detect audience gaps to identify untapped market opportunities and get a larger market share.
• Conduct global survey respondents and feedback execution, Balanced Samples
• Articulate feedback scheduling
• Structure deep Data analysis and interpretation
• Perform Reports administration
• Articulate Deep Market Insights
• Recognize Global Panels
• Recognize best Databases
• Conduct advanced search methods, metrics and forecasting

 Application and Cases Emphasis Areas:

• New Products
• Product Maturity and decline
• Consumer Behavior.
• Relationship Marketing.
• Brand Management. 
• Trends