Ask me of a business that is less vulnerable to pandemic and I will tell you is digital marketing. For a very long-time different businesses have been promoting and selling products and services using a variety of ways. Now marketing is not complete without including digital marketing plan of a business. Digital marketing has come to stay with the emergence of the media and social networking, the demand for digital marketing has increased and it has now become one of the major methods.

As an organization, you cannot afford to be left out if you do not want to be out of business. In this course, participants will be exposed to the rudiments of digital marketing and the various methods used to effectively penetrate the market and enhance the organization;’ bottom line.

Learning Objectives

At the end of the 5-day course, participants should be able to

• Define and explain what digital marketing is
• Know how digital marketing evolved
• Explain why people go online
• Know benefits of digital marketing
• Explain what digital marketing consists of and the strategies
• Describe Search engine optimization. (SEO)
• Describe pay per Slick (PPC)
• Explain social media marketing (SSM)
• Describe the effect of the campaign through digital marketing measurement
• Know benefits of f digital marketing
• Know how successful companies utilized digital marketing to their advantage through case studies.