Effective Selling and Marketing

By the end of this effective selling and marketing workshop, participants will be able to:

• Distinguish marketing from sales and describe the marketing mix.
• Distinguish the importance of marketing and sales and describe the challenges. 
• Summarize the importance of marketing and sales to companies and describe the challenge of marketing and sales.
• Identify trends that affect marketing and sales.
• Make an effective pitch.
• Handle objections
• Seal the deal.
• Follow up on sales.
• Set sales goals.
• Manage sales data.
• Use a prospect board.

Course Outline

Day 1

Module One: Getting Started

Module Two: Understanding the Talk

Module Three: Getting Prepared to Make the Call

Module Four: Creative Openings

Module Five: Making Your Pitch

Day 2

Module Six: Handling Objections

Module Seven: Sealing the Deal

Module Eight: Following Up

Module Nine: Setting Goals

Module Ten: Managing Your Data

Module Eleven: Using a Prospect Board

Module Twelve: Wrapping Up