After attending the effective selling and marketingin Hospitality workshop, participants will be able to:

• Distinguish marketing from sales and describe the marketing mix.
• Distinguish the importance of marketing and sales and describe the challenges. 
• Summarize the importance of marketing and sales to companies and describe the challenge of marketing and sales.
• Identify trends that affect marketing and sales.
• Make an effective pitch.
• Handle objections
• Seal the deal.
• Follow up on sales.
• Set sales goals.
• Manage sales data.
• Use a prospect board.