Marketing and Sales Training: Developing Clients for Life

As the economy changes, marketing and sales professionals must adapt quickly to keep up because businesses and individuals have new competition as the clock ticks.

Regardless of the size, power or purpose of any given brand, effectiveness of marketing will play a pivotal role in determining long-term stability and position within the industry. Hence, successful marketing and sales strategies are critical to take any business at any level to extraordinary new heights.

The aim of this training is to ensure that participants are equipped with the requisite skill for proper business strategy and positioning. 

At the end of this intensive programme, participants should be able to:

• Make strategic decisions that will work best to achieve the desired outcomes, given the reality of the markets and particular customer preferences;
• Gain a better understanding of the marketing and sales profession;
• Integrate digital marketing tools into existing marketing plan;
• Describe best practices and rules of engagement for online sales and marketing;
• Help customers get what they want;
• Carry out a workable feasibility study;
• Conduct a market and competitor analysis;
• Understand the four marketing mix;
• Develop a positioning strategy, pricing strategy, distribution channel, promotion and advertising strategy;
• Interpret prospect needs by conducting a needs analysis;
• Master active listening techniques to better connect with & understand negate competitor quotes, while remaining professional;
• Deliver presentations that trigger purchase;
• Master highly effective sales closing techniques;
• Build business credibility and professionally reduce objections to sale;
• Manage customers experience for return business;