The objectives of this training are to help participants access the knowledge of the world’s leading merchandisers, articulate high-end practices, and winning approaches. This program is recommended for Merchandisers, Branch Managers, Store Owners, and Entrepreneurs.   

Content

Day One

Business Development Orientation  

• Environmental Knowledge, Analysis, and Interpretation 
• Analyzing a business problem
• Ergonomics
• Expectancy
• Stocking and Records
• Capturing Request/Taking Orders
• Storage and Handling
• Monitoring
• Showcasing
• Stock arrangement and sequencing.
• Monitoring
• Showcasing
• Stock arrangement and sequencing.
• Monitoring
• Promoters and key salesmen
• Monitoring the financial health of distributors
• Updating wholesalers' and retailers list

Day Two

Market Knowledge

• Competitor launches
• Price changes
• Promotional activities
• New marketing initiatives

 Visibility

• Communicating promotions/Advert
• Coordinating and synchronizing business schemes
• Field sales operations.

 Accountability

• Self Audit
• Generation and analysis of sales reports.

Day Three

Agility and Intelligence

• Knowledge and Competence
• Drive and Self motivation
• Going Far and Beyond
• Product knowledge
• Market knowledge
• Conversational skills
• Negotiation skills
• Objections handling skills
• Sales closing skills
• Time disciplined.
• Relationship management
• Retaining Customers