A 2 to 4 Days duration training course, depending on current skill levels and preferences of participants.

The objectives of this training are to help participants access the knowledge of the world’s leading merchandisers, articulate high-end practices, and winning approaches. This program is recommended for Merchandisers, Branch Managers, Store Owners, and Entrepreneurs.   

Content

Day One

Business Development Orientation  

• Environmental Knowledge, Analysis, and Interpretation 
• Analyzing a business problem
• Ergonomics
• Expectancy
• Stocking and Records
• Capturing Request/Taking Orders
• Storage and Handling
• Monitoring
• Showcasing
• Stock arrangement and sequencing.
• Monitoring
• Showcasing
• Stock arrangement and sequencing.
• Monitoring
• Promoters and key salesmen
• Monitoring the financial health of distributors
• Updating wholesalers and retailers list

Day Two

Market Knowledge

• Competitor launches
• Price changes
• Promotional activities
• New marketing initiatives

 Visibility

• Communicating promotions/Advert
• Coordinating and synchronizing business schemes
• Field sales operations.

 Accountability

• Self Audit
• Generation and analysis of sales reports.

Day Three

Agility and Intelligence

• Knowledge and Competence
• Drive and Self motivation
• Going Far and Beyond
• Product knowledge
• Market knowledge
• Conversational skills
• Negotiation skills
• Objections handling skills
• Sales closing skills
• Time disciplined.
• Relationship management
• Retaining Customers