Managing Media in Corporate Communication and Public Relations Course

The session is designed as a learning journey into content development and stakeholders’ engagement techniques. Participants will master the skill to create communication strategies complete with an execution plan that gives expression to organizational objectives. This program guides participants on how to distill organizational overall focus on building localized models for communication teams to effectively engage with stakeholders and improve interaction.
It provides a road map for communicating organisational services, policies, initiatives, and achievements to the public. The modules provide the knowledge required to develop credible campaigns that grow and solidify public trust in the organisation vision with attendant goodwill and patronage

Learning Outcomes

By the end of this training, participants would be able to:

• Identify the key elements of developing a strategic media plan
• Articulate and build solid media strategy and protocol
• Understand current media trends and challenges such as fake news, opinions
• Develop ethics for dealing with journalists
• Learn how to create and launch a media roll-out strategy
• Learn crisis management strategy by minimizing negative media coverage using good networking
• Evaluate the performance of organization’s media communication programs
• Build ongoing media network and nurture new relationships Getting media publicity at zero cost
• Positioning organizations image for trust and loyalty and more
• Drawing a positive community relations attention to enhance corporate image and equity