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International Public Relations and Protocol Management ConferenceBy: Centre for Public Service Productivity and DevelopmentGhana 09 - 13 Dec, 2024 5 days
USD 4,500Get 5.00% off
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Venue: Ghana
Other Dates
Venue | Date | Fee | |
---|---|---|---|
Ghana, Ghana | 17 - 21 Mar, 2025 | USD4500 | |
Dubai, United Arab Emirates | 11 - 15 Aug, 2025 | USD4500 | |
Dubai, United Arab Emirates | 17 - 21 Nov, 2025 | USD4500 |
The Objectives of this confrerence is as follows:
- To build on existing knowledge of Strategic Public Relations
- To apply the tactical skills required for working in Strategic Public Relations
- To capitalise on developments in technology
- To manage the key aspects of protocol
- To learn tips, tools and techniques to arrange business travel
- To meet the expectation of those involved in protocol and travel arrangements
Program Objectives:
The program will cover: Protocol and Diplomacy -Key concepts such as protocol, etiquette and ceremonial arrangements - Precedence and its Criteria
- Seating Arrangements for Events - Protocol at the Table
- Organization of Press Conferences
- Organization of Official Visits
- Organization of Ceremonies Planning and managing PR campaigns
- Measuring and evaluating PR
- Stakeholder engagement
- Practical public affairs
- Reputation management
- Risk issues management and crisis
- Conference Profile
Conference Profile
- What is PR – Public Relations?
- Objectives and key elements of Public Relations
- Importance, benefits and challenges of Public Relations management
- How PR differs from marketing, advertising and sales
- Advantages and disadvantages of all PR options
- Importance of PR internally
PR channels
- Print media and its current and likely future role in PR
- Television and the impact it can have
- Radio - relying on voice only
- Mobile technology and increasing accessibility
- Social media and multi-media - growth, complexity and impact
Writing for all media
- What makes a good story?
- How to win and keep reader’s attention
- Writing for print: marketing materials, news, features, editorial and letters
- Press releases which are published not ignored
- Writing effectively for electronic media
Target markets
- Requirements of target audiences and stakeholders
- What are your competitors doing and how successfully?
- 15 different types of research to find out the answers
- Identifying the most appropriate way to reach your audiences
- Pitfalls to avoid on messages and content
PR events and activities
- Organising, preparing for and delivering presentations
- Visits to your organisation by media and journalists
- Lobbying: advantages, risks and impact
- Sponsorship: maximising return on investment (ROI)
- Corporate social responsibility
The right documents, at the right time, in the right place
- Organising passports, processing visas and overcoming the complexities and problems
- Compliance with entry requirements and immigration rules
- Ensuring the health, safety and security of staff and visitors
- Booking tickets; timetables; time differences; holidays; cancellations
- Airport procedures, requirements and duties
Accommodation and international travel requirements
- Factors to choose and book the most appropriate hotel and rooms
- Customer and protocol requirements; preferred hotels list; change in plans; families
- Car transport; tolls; parking; rental; security; motorcades
- Meeting the demands of business travel: payment methods and exchange rates
- Methods to research all possible options and prioritise the best
Exhibitions, conferences, visits and events – nationally and internationally
- Planning and organising events, conferences and visits
- Organising, exhibiting at or attending exhibitions
- Trade visits and the protocol for them
- Greeting foreign dignitaries, flying flags correctly and meeting expectations
- Order of precedence for official ceremonies
Who should attend?
- Protocol officers
- Travel offices
- Travel executives
- Public relations officers
- Public relations executives
- International Public Relations and Protocol Management Conference Objective is as below
- To build on existing knowledge of Strategic Public Relations
- To apply the tactical skills required for working in Strategic Public Relations
- To capitalise on developments in technology
- To manage the key aspects of protocol
- To learn tips, tools and techniques to arrange business travel
- To meet the expectation of those involved in protocol and travel arrangements
Ghana | Dec 09 - 13 Dec, 2024 |
Ghana, Ghana | 17 - 21 Mar, 2025 |
Dubai, United Arab Emirates | 11 - 15 Aug, 2025 |
Dubai, United Arab Emirates | 17 - 21 Nov, 2025 |
USD 4,500.00 | (Fee covers: tuition, conference Materials, Tea/Coffee Break, Lunch, Bag, Certificate of participation and administration.) |
Dr Chris egbu 08023194131
Tags: |
International Public Relations Protocol Management Accra Ghana Dubai United Arab Emirate 2025 2024 |
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