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Current Issues in Integrated Marketing Communications Course

By: Newways Consulting

Lagos State, Nigeria

18 - 20 Feb, 2025  3 days

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NGN 165,000

Get 5.00% off

Venue: Lagos

Other Dates

Venue Date Fee  
Lagos, Lagos State, Nigeria 13 - 15 May, 2025 NGN165000
Lagos, Lagos State, Nigeria 12 - 14 Aug, 2025 NGN165000
Lagos, Lagos State, Nigeria 11 - 13 Nov, 2025 NGN165000

This course is built on a hands-on experience in developing an integrated marketing communications strategy plan for a real client from the information technology category and facilitates understanding how advertising, sales promotion, public relations, personal selling, word of mouth, social media, website content and presence, internal marketing, and in some cases design and packaging decisions form a coordinated marketing communications strategy. The course will provide the theoretical underpinnings of a set of concepts, approaches and tools in integrated marketing communications and at the end of this course students should be able to:

Understand the current status of the marketing category in global terms

This course is built on a hands-on experience in developing an integrated marketing communications strategy plan for a real client from the information technology category and facilitates understanding how advertising, sales promotion, public relations, personal selling, word of mouth, social media, website content and presence, internal marketing, and in some cases design and packaging decisions form a coordinated marketing communications strategy. The course will provide the theoretical underpinnings of a set of concepts, approaches and tools in integrated marketing communications and at the end of this course students should be able to:

  • Understand the current status of the marketing category in global terms,
  • Understand market/category research methodology and concepts of consumer behavior analysis,
  • Develop a relevant insight from the research data,
  • Understand each IT client unique scenario and customize the project based on client’s needs,
  • Develop a creative brief,
  • Develop a feasible integrated marketing communications strategy plan with focus on an IT category,
  • Apply project management best practices to successfully manage a project,
  • Visually express their ideas in creative designs (logos, posters, website mockups, banners, etc.),
  • Effectively develop and manage a flourishing client relationship,
  • Effectively present and sell their strategies in front of the client

Course Outline

  • The Marketing Communication Process
  • Perspectives on Consumer Behavior
  • Model of Consumer Decision Making
  • Creative Strategy, Planning and Development
  • Introduction to Integrated Marketing Communications
  • Establishing Objectives and Budgeting for the Promotional Program
  • Organizing for Advertising and Promotion, The Role of Ad Agencies and Other Marketing Communication Organizations
  • Why Agencies Lose Clients
  • Public Relations, Publicity, and Corporate Advertising
  • The Role of IMC in the Marketing Process
  • Source, Message, and Channel Factors
  • Understand market/category research methodology and concepts of consumer behavior analysis:
  • Develop a relevant insight from the research data:
  • Understand each IT client unique scenario and customize the project based on client’s needs:
  • Develop a creative brief:
  • Develop a feasible integrated marketing communications strategy plan with focus on an IT category:
  • Apply project management best practices to successfully manage a project:
  • Visually express their ideas in creative designs (logos, posters, website mockups, banners, etc.):
  • Effectively develop and manage a flourishing client relationship:
  • Effectively present and sell their strategies in front of the client
Lagos Feb 18 - 20 Feb, 2025
Lagos, Lagos State, Nigeria 13 - 15 May, 2025
Lagos, Lagos State, Nigeria 12 - 14 Aug, 2025
Lagos, Lagos State, Nigeria 11 - 13 Nov, 2025
NGN 165,000.00(The program fees covers tuition, Course Materials, Tea/Coffee and Break, Lunch, Bag, Certificate of participation and administration)
(Convert Currency)

Dr Chris Egbu +2348023194131

Organizations sponsoring two staff will get 10% discount, Three - Five will get 15% discount, Six - Ten will get 20% discount and Payment before two weeks to event date attracts 5% discount. You can also consider the option of having this training in-house or online at 40% discount and 5 free e-books

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