Gamification is a way of making ordinary activities more engaging based on lessons learned from games.This course will teach participants the emerging trends, and frameworks of gamification, why it has a great potential to apply in many fields, including business, marketing, education, IT projects etc and how to use it effectively. The course allows participants to develop a set of practical skills in using game elements using industrial case studies.

The knowledge on using game-design elements and game principles to develop your idea into a working prototype applicable in any fields, including business, marketing, education, IT projects etc..

This Newways Gamification course is about designing a gamified product or service. Adding game elements to your content gives you a chance to widen your engagement and attract a wider audience.

The Newways Gamification Course explores the concept of gamification through real-life examples, and then gives participants the opportunity to work in a team to develop their own working prototype. Teams will develop their own projects from an idea through design to working prototype.

Course Objective

• Why are you “Gamifying” your product/ service?
• How does this benefit your user?
• Is there a skill to be learned? If not, gamification probably won’t help.
• Are you trying to make a game instead? Which is ok.
• What are the goals of the business?
• What actions do you want your users to take to support these goals?
• What if it goes wrong?
• What do you need to measure and know?
• What are the goals of the people using the product/service?
• What kind of experience are you looking to create?

Topics covered on this course will include

• What is gamification?
• Why gamification?
• Principles of gamification
• Gamification concepts
• The nature of gamification and gamification design process
• Examples of gamification
• Generating and selecting ideas for gamification.
• Design of feedback and progress
• Game mechanics
• Designing challenges
• Prototype development
• Prototype presentation and testing
• Common gamification techniques
• The Psychology of gamification
• Player types and motivations
• Why Games Work: The Rules of Motivation
• Why gamification fails
• Gamification examples
• Gamification and Why it’s Important to Work Force Management Professionals
• Endgame: In Conclusion

Participants

This course is suitable for all people who are interested in adding game elements in to nongame environment.