Internal Communication Management Course

Great internal communication enables performance, increases engagement, and delivers value to organizations. But if you're new to the internal communication function, if involvement in internal communication activities within your company or business unit has recently become part of your role, or if you are tasked with local internal communication responsibilities in addition to your "day job" where do you start? This training course will discuss the following

Learning Objectives:

At the end of this session, participants will be able to:

• Increase their understanding of internal communication in a range of organizational settings;
• Discuss the ways internal communication delivers value to organizations;
• Demonstrate how to put the key theories of internal communication into practice to get results;
• Recognize what leaders are looking for from their communication team;
• Build their communication competencies and chart their professional development;
• Describe what makes up a successful communication plan and why;
• Identify their audience(s) and discover how segmentation can enhance their messages;
• Distinguish their channels and determine the most effective ones based on their desired outcomes;
• Apply a measurement approach that will demonstrate the value of your communication efforts;
• Identify practical ways that they can help their leaders communicate more effectively and create line of sight for their teams.

Course Outline

• Where did we come from? A brief background to internal communication practice
• What do we do? The role of internal communication in organizations
• The value of effective communication
• The new competencies and how to build them
• The leadership perspective of our roles and how to increase your value
• Power of partnerships working with other functions, vendors and suppliers
• What is engagement and how do you help increase it
• What additional value can you bring to your organization?
• Overcoming the challenges of your role
• Making the most of your professional development
• Fundamentals of communication strategy and planning
• Becoming "audience aware" getting to know your organization
• The communicator’s toolbox channels that work
• The 6-step planning framework for communication strategy
• Creating a communication plan with solid objectives
• The benefits of a rolling communication schedule
• Helping your leaders become better communicators and create line of sight
• The internal communication dashboard measuring progress
• Your communication career planning your on-going development and building your communication competencies